Stevens Point, WI (October 25, 2016) –Boys & Girls Club of Portage County has been selected as a 2016 Cellcom Green Gift recipient. The nonprofit received a $1300 Green Gift from Cellcom to support its Kid Power electronics recycling program.

Kid Power educates about the negative effects of throwing electronics in the garbage and the benefits of recycling. The program will invite members to bring in unwanted electronics from their homes to be recycled. Participants will keep a record of all the items collected, research how and where they can be recycled in our community, and make at least one field trip to a recycling collection site to observe what it looks like and learn what happens to the items next.

“Over the course of their lifetime today’s youth will purchase and dispose of hundreds of electronic devices. An estimated 40 million tons of electronic waste is disposed of each year and only about 12% of e-waste is recycled. This not only harms the environment, but is a huge missed opportunity for making wiser use of precious resources,” said Kevin Quevillon, executive director. “With help from the Cellcom Green Gift, the Kid Power program will increase awareness of the e-waste problem and empower them to take charge and recycle their own items, potentially pre-empting thousands of electronics from being thrown in the garbage.”

Boys & Girls Club of Portage County was among 22 green organizations that received a share of the $37,800 in Green Gifts from Cellcom this year. The Green Gifts program launched in 2010 and uses funds generated from Cellcom’s cell phone recycling program to fund green nonprofit initiatives. Customers and community members can bring in their old or unwanted phones to be reused and recycled. Cellcom sends the phones to recyclers who in return send money to Cellcom for the materials that were saved from the phones. Cellcom’s Green Gift program completes the green cycle that starts with consumers being environmentally-conscious and donating their devices.

The 2016 Cellcom Green Gifts were awarded to non-profits throughout Cellcom’s service area and included Gordon Bubolz Nature Preserve (Appleton), Heckrodt Wetland Reserve (Menasha), Fox-Wolf Watershed Alliance (Appleton), Boys & Girls Club of Greater Green Bay, NEW Zoo & Adventure Park (Suamico), Greater Green Bay YMCA, River District Development Foundation (Merrill), Northland Pines Farm to School Program (Eagle River), Trees for Tomorrow (Eagle River), Wild Instincts (Rhinelander), Open Door Bird Sanctuary (Sturgeon Bay), Woodland Dunes Nature Center (Two Rivers), Crossroads at Big Creek, Inc. (Sturgeon Bay), Kelly Lake Advancement Association (Suring), Navarino Nature Center, Stockbridge Munsee Community (Bowler), Wisconsin Waterfowl Association (Abrams), The Etude Group (Sheboygan), Bookworm Gardens (Sheboygan), Maywood Environmental Park (Sheboygan), Friends of Mead/McMillan Association (Milladore), and Boys & Girls Club of Portage County (Stevens Point).

Cellcom is proud to support organizations of all sizes, whose work is impacting the community and building a greener tomorrow. The company’s recycling program has generated $266,975 for local charities over the past 13 years.

 

Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with 60 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.