Green Bay, WI (October 14, 2011) – Cellcom is excited to announce that Mike McCarthy will be featured in the company’s Built for You campaign. McCarthy joins the longstanding tradition of notable Cellcom representatives that has included Mike Holmgren (1996-1999), Ron Wolf (2000) and Mike Sherman (2002-2005).

Print, radio and television spots featuring McCarthy have been produced for Cellcom’s Built for You campaign. Built for You is Cellcom’s latest initiative that touts how each Cellcom customer receives a phone, plan, features and apps that are customized to their lifestyle. The campaign will officially launch during the October 16 game between the Green Bay Packers and St. Louis Rams with the debut of a Mike McCarthy television commercial.  

Additional Cellcom customers will be featured in later advertisements.